The primary data of this research were obtained from interviews, and the secondary data were obtained from the internet, books, journals, previous researches, and other sources. This research uses descriptive method, which, according to Sugiyono (2013), is defined as a method of data analysis by describing the collected data as it is without the intention of making conclusions that apply publicly or generally. The steps taken by the researcher to meet the research objective are interviewing the lecturers and grouping and analyzing the interview results to identify the type of impression management being used, and to identify its implementation to the students.
The objective of this research is to determine the type of impression management applied by lecturers in Management Department, Faculty of Economics and Business, Brawijaya University. International Conference on Economics, Education, Business and Accounting (3rd ICEEBA)
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